There is also a natural synergy between our companies and technologies - the rich marketing data found in our MCIF
delivered in the online banking environment through DeepTarget banner ads," said John Kassing, President of Marquis.
The survey results showed that 98 percent of RFG's MCIF
client base would recommend RFG to other financial institutions.
For predicting losses before they happens thorough analytics, Legg added, "You can use MCIF
data or data from your core processor to help identify both positive and negative trends and build predictive models.
Harland Financial Solutions announced today that Charter Oak Federal Credit Union recently implemented its Touche([R]) Analyzer([TM]) MCIF
and Advisory Services consulting solutions.
developing and selling CRM and MCIF
solutions and growth strategies.
The Resona Group utilizes the MCIF
application to analyze customer segments on the basis of their assets and to identify target customers for innovative campaigns through ATMs.
Since the bank does not have an MCIF
, it has to identify which customers have not been using their instant cash and check (debit) cards through data provided by the bank's debit-card partner, First Data.
The data warehouse and analysis solutions also are replacing many of the functions associated with traditional MCIF
technology, Bierley said, especially in the areas of communicating with members.
SMBC has been using a Teradata-based MCIF
since the late 1990s for database marketing.
Tinker FCU was honored in the technology infrastructure category for its virtualization and storage area networking work; SECU won the information-security privacy honor for its member photo ID program; Nassau Financial was feted in sales management and marketing for its in-house MCIF
work, and Envision won the miscellaneous category for projects that included a centralized data conversion interface, streamlined coin and currency ordering processes, and trend analysis and account research tools.