MCRM

AcronymDefinition
mCRMMobile Customer Relationship Management
MCRMMid-Continent Railway Museum (North Freedom, WI)
MCRMModified Continual Reassessment Method (drug dosage escalation scheme)
MCRMMcEwen Centre for Regenerative Medicine (Canada)
MCRMMesoscale Convection Resolving Model (tropical cyclone research)
References in periodicals archive ?
Through Webhelp's Proprietary mCRM Zero Latency Platform and unique customer support capabilities, and the Motorola iSKETCH compression technology, the information you need is at your fingertips.
mCRM enabled applications, like PrizePlay, are designed to increase loyalty and revenue potential by enabling all forms of consumer relationships within mobile content applications, including auto user registration, in-app transactions such as pay per use, loyalty points and subscriptions, real-time events and promotions, customer interaction, friend based referral programs, opt-in marketing and SMS campaigns.
According to Datamonitor, global investment in mCRM in the B2E space will grow from a mere $70mn in 2000 to $1.
In 2001, the global mCRM market (B2E sales applications, B2E service application, B2C applications) will be worth $118mn, compared to just $75mn in 2000.
B2E sales applications currently account for 52% of total global mCRM investment and this will continue to rise to 56% in 2005.
B2E service applications, solutions for the service representatives (such as the employees of utilities companies), will account for 41% of mCRM revenues globally -- in 2005, Datamonitor estimates that this will reduce to just 23%.
PrizePlay, the first service to use the mCRM platform, continues to be a commercial success with new distribution partners being added almost weekly.
Sennari's first mCRM service, PrizePlay, launched in 2005.
As a result of the alliance with Onyx, AvantGo will expand the mCRM capabilities delivered within its existing product suite.
Onyx and AvantGo are delivering what we believe will be the dominant mCRM solution for large organizations seeking to run their enterprise data and applications from a handheld device," said Michael Kritzman, vice president of channels for AvantGo.
Built on Sennari's mCRM platform, PrizePlay skill-based games require level of skill (versus chance) to determine the outcome of the game.