To capture this, MCVB
has been working in partnership with Business Events Australia, the specialist team within Tourism Australia, dedicated to promoting the country as a business event destination internationally.
Other key achievements for MCVB
in the 2010-11 financial year were as follows:* An increase of 72 per cent in the number of new leads generated* An increase of 135 per cent in the number of incentive and corporate sales business events secured* An increase of 43 per cent in economic impact achieved through business facilitated by MCVB
's Melbourne Meetings + Events Service* An increase of 25 per cent in the number of events serviced by the Convention Servicing department* An increase of 10 per cent in the number of attendees to the Asia-Pacific Incentives& Meetings Expo (AIME).
In 2010, MCVB
commissioned a study into the travel and spending habits of 3,270 delegates from 87 countries, attending eight conferences from March to November.
recently published its second "Green Credentials" report, helping planners source "green" accommodations, caterers, transport, etc.