, founded in 1962, has been a pioneer in providing syndicated market tracking and custom research services throughout Central and Eastern Europe, the former Soviet Union, the Middle East and Africa.
IRI, GfK and MEMRB
(the Cyprus-based research company that operates throughout Eastern Europe and the Middle East with which IRI announced an alliance in 1995) also signed a new agreement this week to further strengthen their marketing and technical coordination across Europe.
At IRI, Bowles will be responsible for managing IRI's European information businesses, including retail tracking services in the UK, France, Italy, Greece and Turkey and for overseeing IRI's interests in various partnerships and alliances in the region (such as joint ventures with GfK in Germany, Holland and Sweden and an alliance with Cyprus-based MEMRB
throughout Eastern Europe and the Middle East).
IRIC on NASDAQ) has concluded its previously announced strategic alliance with Cyprus-based MEMRB
International, including an option for IRI to acquire a minority interest in MEMRB
He also oversees the firm's interests in joint ventures and alliances, such as those with GfK in Germany, Holland and Sweden, with Datos Information Resources in Venezuela, GSI/IRI in Central America and with MEMRB
in eastern Europe and the Middle East.
IRI also recently announced plans to acquire a minority interest in Cyprus-based MEMRB
International, which offers syndicated market tracking and custom research products throughout the Middle East, the Mediterranean, Central Europe and the CIS.