The first exercise of CMi enabled MEMRB Pakistan to offer first of its kind Multimedia Establishment Survey (MES) to the industry including advertisers, media planners and media operators.
Brand Hawk is a high resolution tracking system offered by MEMRB Pakistan which measures market pulse on a continuous basis for 6 working days per week and 52 weeks a year.
Yasir Masood Afaq - Business Unit Head, MEMRB
Pakistan - dissects the consumer's mind and heart.
Four years ago, we identified MEMRB
as our partner in this emerging region of the world," said Randy Smith, Group President of IRI's International Services Group.
IRI, GfK and MEMRB
(the Cyprus-based research company that operates throughout Eastern Europe and the Middle East with which IRI announced an alliance in 1995) also signed a new agreement this week to further strengthen their marketing and technical coordination across Europe.
At IRI, Bowles will be responsible for managing IRI's European information businesses, including retail tracking services in the UK, France, Italy, Greece and Turkey and for overseeing IRI's interests in various partnerships and alliances in the region (such as joint ventures with GfK in Germany, Holland and Sweden and an alliance with Cyprus-based MEMRB
throughout Eastern Europe and the Middle East).
IRIC on NASDAQ) has concluded its previously announced strategic alliance with Cyprus-based MEMRB International, including an option for IRI to acquire a minority interest in MEMRB.
George Vassiliou, former president of the Republic of Cyprus, MEMRB is a leading provider of syndicated market tracking and custom research services.
He also oversees the firm's interests in joint ventures and alliances, such as those with GfK in Germany, Holland and Sweden, with Datos Information Resources in Venezuela, GSI/IRI in Central America and with MEMRB
in eastern Europe and the Middle East.
IRI also recently announced plans to acquire a minority interest in Cyprus-based MEMRB
International, which offers syndicated market tracking and custom research products throughout the Middle East, the Mediterranean, Central Europe and the CIS.