Organised by Reed MIDEM
is the key industry event that unites the entire music ecosystem.
As per Laurine Garaude, director of Reed MIDEM
s Television Division, There is increasing interest in the Latin American television market and Reed MIDEM
is committed to servicing the needs of international companies looking to do business with their Latin American counterparts.
My team and I are thrilled to be part of this exciting project in such a crucial area of the world to today's music industry, where we want to expand our brand awareness," said Bruno Crolot, director Midem
and Music Markets Reed MIDEM
, in a statement.
MIPTV will be the key international forum to drive interactive, professional and user- generated content, across all distribution platforms," said Paul Zilk, Chief Executive, Reed MIDEM
Listening Sessions, which were held in late January in Cannes, offered selected candidates the possibility to see their music chosen for specific projects such as the 2010 advertising campaign for Patene, among other projects.
Creative Networks has arranged a special de-briefing session with MIDEM
attendee, Ninder Johal, the managing director of Smethwick-based Nachural Records.
It is with this in mind that we have carefully planned a full programme of events that will take advantage of these opportunities as well as giving MIDEM
2010 delegates an intimate and wonderful experience of live South African music.
The main talking point throughout Midem
was the development of digital revenues, whether or not streaming is the future of music, how artists and labels need to adapt their approach to fans via a year-round online presence and if the internet giants such as Google and YouTube bring real benefit to the music industry.
Last year at MIDEM
, P&G's Cover Girl brand and Grey selected an original song for Cover Girl advertising that will be used in some of Cover Girl's upcoming branded initiatives, including their "I AM a CoverGirl" anthem piece.
New for 2010, MIDEM
Manager's Village will be situated in the heart of the market.
Virginie Perrault from the artistic team at MIDEM
stated: "We were enthralled by the melting pot that is Glideascope.
By welcoming them to MidemTalent, we are helping them in their development and international exposure," says Dominique Leguern, Director of MIDEM