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In response to your article by Roddy Scheer, "Greening Up the Downline, Multi-Level Marketing Comes of Age" (Consumer News, July/August 2006) I will say that unfortunately the author has not been introduced to the new generation of environmentally friendly MLM companies. BASF and MLM Acquisition, LLC, Charlotte, NC, have signed an agreement for MLM to purchase BASF's Basofil heat and flame resistant fiber business. In the typical MLM scheme, traditional methods of marketing, such as media advertising, and traditional distribution methods, such as retail sales, are cast aside in favor of a person-to-person network. |
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