is responsible for managing planning works, the development of a project reference design, undertaking site investigations, planning approvals, procurement, construction delivery, and project commissioning.
In September 2011 they decided to work together to create the MMRA.
Board Member Andy Dybvig, Manager of Mobile Research for General Mills, believes that collectively, MMRA members will help carry the mobile research industry to loftier heights.
The MMRA is actively building a foundation for education, conducting studies and creating communications for this growing industry.
Learning to design studies to take advantage of the new mobile technologies and changes in respondent behavior, exploring ways to make sense of complex data and setting guidelines for ethical use of personal information is what the MMRA is about.
Board member Justin Bailey, who focuses on the mobile device user experience for global research firm Nielsen, said MMRA will be the leading voice in carrying the potential of mobile research to continually higher levels.
I look forward to working with MMRA and its members to move our industry forward.
The MMRA transcends all industry sectors and is open to anyone with an interest in marketing research using mobile devices.