This multi-city initiative, and related courtesy services at the MSABC
walks, is part of AAA's long-standing commitment to community service and its expanding partnership with the American Cancer Society.
Like last year, employees will show their support of breast cancer programs through the purchase of special uniform pieces and the sponsorship of MSABC walks in the airline's hub cities of Charlotte, N.
This partnership with MSABC will help raise money to fight breast cancer with research, information and services, and access to mammograms for women who need them.
Launched BE PINK partnership with American Cancer Society's Making Strides Against Breast Cancer (MSABC
) and raised $200,000 through uniform and merchandise sales and MSABC
In addition to a $100,000 contribution from the airline, employees raised $100,000 for MSABC
through the sale of BE PINK uniform items, which were worn throughout October; walks in the airline's hub cities and the sale of other BE PINK merchandise.
As part of BE PINK, US Airways has become a significant sponsor of the MSABC
walks this fall, contributing more than $100,000 as a company.