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We engaged Martin Akel Associates to do a "blind study" using a national list of administrators supplied by Market Data Retrieval (MDR), not associated with any magazine's subscriber list, and asked the firm to determine which magazines are received and read regularly. Average Technology Budgets (in thousands) Academic Administrative Total Small (under 2,500 students) $248,700 $216,200 $464,900 Medium (2,501-10,000) 653,000 569,300 $1,222,300 Large (10,001-25,000) 1,643,700 2,024,900 $3,668,600 Very large (over 25,000) 2,080,000 4,028,800 $6,108,800 Source: Market Data Retrieval Furthermore, according to Market Data Retrieval (the education market research company that conducted the study) 61 percent felt either "not at all prepared" or "somewhat prepared" to integrate tech into their instruction. |
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