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MVA |
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3) Using Market Value Added (a market measure of firm financial performance that isolates the equity component of firm value) in addition to traditional accounting measures (ROE, ROA). Yet those are exactly the characteristics cited by CEOs in this year's Chief Executive Top 25 Market Value Added (MVA) ranking as reasons for stellar performance. The concepts of Economic Value Added (EVA) and Market Value Added (MVA) are schemes devised to build future stock gains into companies' internal hurdle rates. |
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