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Customer information that is stored in a marketing data warehouse as well as other service, sales and billing databases, which does not provide a complete and timely view of the customer and prevents it from being used to aid teal-time decisioning. IDC also highlighted the company's focus on strategic business consulting to add value to key accounts, and its new product family, WebTrends(R) Marketing Lab(TM), which adds a broader set of enterprise-class marketing performance management capabilities including a marketing data warehouse for targeted relationship marketing. New Product Family Expands Market-Leading Analytics with Easy-to-Use Performance Dashboards and an Enterprise Marketing Data Warehouse for Relationship Marketing |
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