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This checklist provides guidance for individuals or organisations wishing to take a structured and proactive approach to gathering competitive intelligence (CI) as part of a wider management or marketing information system that starts by being quite clear about why the information is being gathered. A marketing information system is most helpful in supporting decision making by tracking inquiries, actual admissions and discharges, and donors who support the facility. Any plans that segment information should be part of a larger marketing information system. |
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