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MPM |
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By offering enhanced cross channel analytics, Marketing Performance Management (MPM) analytics and Marketing Resource Management (MRM) capabilities, we give marketers an end-to-end campaign management solution unrivaled in the marketplace. In addition, we continue to round out our EMM offering with interactive marketing capabilities from Affinium NetInsight, our integrated web analytics solution, and from Affinium Insight, our customer analytics and marketing performance management analytics solution. The new product is available immediately and includes an entirely new marketing performance management (MPM) application that will provide marketers unprecedented real-time insight into their marketing processes, programs, and campaigns. |
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