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In order to make any reasonable commentary on marketing to women in the early part of the 21st century it is first essential that the position of women as consumers is stated as definitely as possible To start with the most startling of stats, according to a report from 2000, ? The importance of marketing to women has been an obsession of mine since December 1996, when the woman who was president of my training company dragged me to a meeting of 25 powerful women she had assembled. She worries that marketing to women still focuses mostly on Caucasian women and doesn't target the growing segment of minority women. |
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