Chain pharmacies offering this option will keep $2 of the $5 collected to pay for the costs of the screening kits, with the rest of the proceeds going to NCCRA
to fund colon cancer research.
NCCRA supports cutting-edge research conducted by leading scientists working on prevention, diagnostic tools, treatment, and, ultimately, a cure.
Recently, NCCRA provided major funding to help launch The Jay Monahan Center for Gastrointestinal Health, the first comprehensive program to focus on education and treatment for all gastrointestinal cancers.
Speaking at a press conference to launch the NCCRA earlier this month, NACDS president and chief executive officer Craig Fuller asserted that chain pharmacists are uniquely positioned to assist with the project.
Getting the ColoCARE test kits into the hands of consumers is a very important part of the NCCRA project," explains Stewart Levy, vice president of sales and marketing for Impact Health.
In announcing the five-year initiative NCCRA officials said its goals are to raise public awareness about colon cancer, encourage individuals to get preventative screenings and to raise additional funding, both public and private, for research to prevent or cure colon cancer.
With NACDS cosponsoring the campaign and thousands of chain pharmacies collaborating with the NCCRA, the initiative can build public awareness that may help save lives or prevent serious illnesses, he notes.
For more information on the NCCRA, please visit their website at www.
The NCCRA has already raised more than $10 million in its first few months.
Couric, along with nationally known cancer fund raiser Lilly Tartikoff and the Entertainment Industry Foundation, founded the NCCRA
one year ago.
Launched in March of this year by Couric, Tartikoff and EIF, the NCCRA
has already raised more than $10 million to increase awareness of colorectal cancer and to advance research into new treatments and tests.
Couric appears on the Summer Concert Series CD in a PSA for the NCCRA