report helps to bolster those ongoing efforts, she said.
The strong educational effort is badly needed, according to a recent study conducted by Harris Interactive for NCPIE
Although the challenge of poor medication adherence has been discussed and debated extensively, the problem has generally been underaddressed as a serious public health issue and, as a result, has received little direct, systematic or sustained intervention," explains NCPIE
executive vice president Ray Bullman.
The strategy would have all stakeholders coordinate resources and speak with a single voice and would create a clearinghouse managed by NCPIE
asserts that the finding on consumers taking medications reinforces something discovered in a similar poll done two years earlier.
Conducted for NCPIE
by Harris Interactive, the poll makes the following conclusions:
A survey conducted last year on behalf of NCPIE
found pharmacists interact with more than 250 patients a week and, when counseling consumers about nonprescription drug use, 72% of those health care professionals spend at least a minute providing advice on when and how to take O-T-C drugs correctly.
is also running full-page ads in national magazines to complement television spots that began this year.