NCPSSMNational Committee to Preserve Social Security and Medicare (Washington, DC)
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Mahaffey offers the example of NCPSSM, which has 5 million members, most of whom are retired and in their mid-70s.
The study was conducted by Peter Hart Research Associates for NCPSSM, with results released last month.
Because the Convio/Data Center real-time integration for NCPSSM enables immediate access to online and offline constituent data in a single view, the organization now can provide a more unique Web experience for its members with personalized communications.