An electrical engineering graduate of North Carolina State University, Mercer comes to NDSL with 20 years experience in design process improvement, embedded hardware product design and development, test development and customer solutions.
Incorporated in 1987 and headquartered near Research Triangle Park (RTP) in Raleigh, North Carolina, NDSL is a leading provider of technology and service solutions for mission critical standby power systems.
NDSL breaks the association between the DSL broadband service and the PSTN service, so that a customer may cancel an existing PSTN service, but retain the DSL service.
They need to develop a strong and appealing retail NDSL offering to capture as much as possible of their existing large PSTN customer base as it migrates to NDSL.
NDSL is now beginning to be offered (in a rather ad hoc manner) by a few incumbent telcos in Europe and North America.
How is NDSL likely to develop in regulatory and implementation terms?
How would NDSL affect incumbents, broadband operators and mobile operators in market and competitive terms?
Does NDSL present a significant business opportunity within the wider context of fixed-mobile convergence?
Incumbent telecoms operators: corporate strategy executives, regulatory affairs, public policy, broadband/access network executives and business development managers who need to understand the threats and opportunities that Naked DSL (NDSL) poses and to devise an NDSL strategy
Alternative telecoms operators, ISPs and mobile operators: corporate strategy executives, regulatory affairs, public policy personnel and business development managers who need to assess the opportunities and impacts of NDSL on the competitive telecoms environment and the medium- to long-term business development opportunities it may offer
ISPs and VoIP providers: senior management can gain insight into the impact that NDSL will have on telecoms operators and the potential opportunities it provides to their own businesses
Investors and financial analysts: who need to understand the financial impact of NDSL on incumbent telcos and assess the opportunities and impact of NDSL on the competitive telecoms environment over the next five to ten years