The multiples were also out in force during NEHW
, with Vision Express firing up its mobile sight test unit--the Vision Van--to offer free sight tests.
In addition, participants of the NEHW
survey data have somewhat higher socio-economic position in terms of educational and income levels than other Toronto residents, and were English-speaking, suggesting this survey may not be representative of the City of Toronto in terms of socio-economic levels and cultural and ethnic diversity.
Speaking to OT about the decision to join forces, chair of NEHW
, David Cartwright, explained: "When our coming together was first discussed, it was clear from both parties' perspectives that it was the right thing to do in order to try and get the whole of the industry behind a generic, all-year-round eye health campaign.
In addition to a series of national initiatives, NEHW
will again provide eye care practitioners with free resources to help them have meaningful and engaging conversations with their communities and inspire local residents to take better care of their eyes.
Research commissioned by Optegra Eye Health Care and released during NEHW
highlighted that 70% of adults in the UK are unaware of smoking's link to vision loss.
Last year's NEHW
was its most successful to date, with more than 560 pieces of press coverage generated before the week had ended.
From signing up to the NEHW
Twitter Thunderclap --an automated tweet which will be posted simultaneously on all registered Twitter accounts at 11am on September 21- to using our supporter resource pack materials to reach out to your local community, taking part is easy and best of all, free.
Last year's NEHW
was its most successful to date, with more than 450 pieces of press coverage generated before the week had even ended.
Following the week, head of professional services at Vision Express, Omar Hassan, told OT: "The Vision Express Vision Van was extremely well received in the areas we visited during NEHW
A public poll conducted immediately after NEHW
revealed that two-thirds of Brits plan to take better care of their eyes in the future, with 84% pledging they will have regular sight tests and 44% saying they will eat a more balanced diet.
A wide variety of organisations signed up and took part in this year's NEHW
, including public health teams, optometrists, charities and local eye health networks, who all organised activities and hosted events promoting the important eye health messages to local communities across the country.
On Tuesday, staff at the AOP will gather for an 'Alphabet lunch' to mark NEHW
and raise funds for a trio of eye care charities.