Research commissioned by Optegra Eye Health Care and released during NEHW
highlighted that 70% of adults in the UK are unaware of smoking's link to vision loss.
Last year's NEHW
was its most successful to date, with more than 560 pieces of press coverage generated before the week had ended.
From signing up to the NEHW
Twitter Thunderclap --an automated tweet which will be posted simultaneously on all registered Twitter accounts at 11am on September 21- to using our supporter resource pack materials to reach out to your local community, taking part is easy and best of all, free.
Last year's NEHW
was its most successful to date, with more than 450 pieces of press coverage generated before the week had even ended.
Following the week, head of professional services at Vision Express, Omar Hassan, told OT: "The Vision Express Vision Van was extremely well received in the areas we visited during NEHW
A public poll conducted immediately after NEHW
revealed that two-thirds of Brits plan to take better care of their eyes in the future, with 84% pledging they will have regular sight tests and 44% saying they will eat a more balanced diet.
is a unique event that gives the whole profession a platform from which to promote its good work.
aims to tackle this problem and we will use this opportunity to help raise awareness in the area.
, Spectrum Thea will host an online webinar featuring interviews with two eye health experts and a case study of someone who has experienced ongoing eye problems.
Now in its fifth year, the annual initiative is designed to "make people aware of the importance of having their sight tested every two years and increase people's awareness of eye health," explained optometrist and NEHW
chair David Cartwright.
Explaining the themes, chair of NEHW
, David Cartwright, told OT: "Selecting a different eye health-related theme for every day during National Eye Health Week provides practitioners with the opportunity to speak to patients and people in the local community about different messages.
Chair of NEHW
, David Cartwright, told OT: "The resource packs are always very well received and are fundamental in aiding practitioners to spread the message and raise awareness of the importance of eye health locally.