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Under the terms of the agreement, DFA and NFO will enter into a management agreement for the marketing of NFO milk to its customer base, designed to increase efficiencies and decrease operating costs. Lipner and Healy recently held similar positions with NFO WorldGroup, the worldwide marketing research firm that is now part of Taylor Nelson Sofres plc. The TRI*M Corporate Reputation Index employs the company's powerful NFO TRI*M(TM) stakeholder management analytics to evaluate and prioritize the factors that drive companies and their brands with all classes of stakeholders - customers, distributors, employees, investors. |
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