Under the terms of the agreement, the NHSCA, which has already offered an official endorsement of the film for its accurate, positive portrayal of the sport, will push Beyond the Mat via a carefully calibrated mix of live event promotions, an integrated web presence and peer-to-peer networking, select broadcasting opportunities and print advertising in sports events collateral materials.
Catch 22's Head of Marketing, Susan Wrenn, will oversee the campaign and partnership with the NHSCA.
Collectively, the NHSCA and its state network members represent the premier and most respected providers of home service contracts in the country, Powell said.
Mark Celichowski, of Home Security of America and president of NHSCA added: "Consumers in California will benefit by the addition of these providers to our State Network.
Bob Ferraro, Executive Director NHSCA, states, "The NHSCA is excited to partner with Massive Playbook(TM) and to give our golf coaches an effective e-mail platform.
About NHSCA: The NHSCA selects Coaches and Senior Athletes of the Year in 20 boys and girls sports, and sponsors more than two dozen national championship events in 11 sports.
We are excited about our new partnership with Massive Playbook, which will provide our network of 3,200 coaches with a platform to communicate with their own program network utilizing a state of the art communication system while providing their school a financial benefit," says Bob Ferraro, executive director of NHSCA
Our partnership with NHSCA is the latest step in building a rich online platform catering to the needs of high school athletes today," said David Birnbaum, CEO and co-founder of TAKKLE.
TAKKLE provides the NHSCA with the online platform to easily connect and communicate with the athletes and coaches participating in our events.
AMSH, with its partner One-On-One Sports, has an exclusive agreement with the NHSCA
and its 58,000 members including high school coaches and affiliates across the country.
Hefke stated: "The passion and dedication of the NHSCA to serve its members and affiliates is impressive.
The NHSCA currently serves over 58,000 member and affiliate coaches across all major high school sports.