NTrZNorth Tropical Zone (geographical zone)
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PHOENIX, March 18 /PRNewswire-FirstCall/ -- NutraCea (OTC Bulletin Board: NTRZ ), a world leader in stabilized rice bran (SRB) nutrient research and technology, today announced that on March 16, 2010, the Company signed an asset purchase agreement to sell the rights to NutraCea's Natural Glo, Satin Finish, and Max-E-Glo equine brands and trademarks, the goodwill and all other intellectual property associated with the trademarks to Manna Pro Products, LLC (Manna Pro) for approximately $650,000.