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Univision and its TeleFutura network have joined the major broadcasters in Nielsen's National Television Index, "providing us with a powerful tool to attract marketers that had previously been slow to advertise in Spanish," said Ray Rodriguez, president. The old demographics were based on what Nielsen calls NTI, National Television Index, mostly making use of electronic Peoplemeter gizmos. According to Nielsen's National Television Index (NTI), Univision also averaged 1. |
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