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The Natural Marketing Institute (NMI) estimates that 60 million adults now turn to herbal supplements as part of their anti-aging strategy. Organic food and beverage sales are still significantly ahead of fibers, with annual revenues just over $10 billion in 2004, according to the Natural Marketing Institute Organic Trends Report. From 2003 to 2004, the Natural Marketing Institute reported that organic food and beverage sales jumped 18 percent, to nearly $11 billion, as shoppers purchase more and more staples at the stores. |
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