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In terms of anticipated business impact, eight percent of small business owners expect sales on Valentine's Day itself to increase dramatically when compared to a normal business day - with expected sales increases ranging from 50 percent to more than 100 percent. ``In general, Valentine's Day is probably 30 times the normal business day,'' said Kristy Eidam, consumer marketing manager for the SAF. To some it was a holiday, to others it was a normal business day, but to most people who live and work in Southern California, January 17 was a day that would change their lives for a long time to come. |
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