OOBA, however, poses challenges, such as maintaining accurate phone data and determining proto-cols for making outbound calls.
In some cases, OOBA can be seen as a customer pain point, so the effectiveness needs to be balanced with the degree of intrusive-ness on the customer experience-authentication that keeps the fraud out but impedes business is a failure," McNelley said.
Associated Bank's OOBA verifies the identity of the user by calling them on their landline or mobile phone and requiring the user to enter another personal identification number into their phone.
OOBA means greater protection and quicker detection if someone attempts to compromise our customers' systems.
In light of HSBC's global presence, an OOBA solution that works globally is needed.
According to Authentify's Tapling, "Out-of-band Authentication, or OOBA, is a strong authentication factor protecting HSBC and its customers from Internet attacks that can lead to identity theft.