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This is really the second big online wave for schools, the first being putting up online alumni directories," says Fred Waugh, director of marketing for Convio, the internet software and services company that serves institutions of higher education and nonprofits. More specifically related to online alumni, Schejbal and Lescht (2002) conducted a pilot study comparing online graduate student giving with face-to-face graduate students; the data was sorted by degree, gender, ethnicity, residency, and number of hours earned on and off campus. Creating an online alumni association of course graduates, for example, is a good way to develop a dynamic network of members involved in similar projects. |
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