The Minister said that the PFID should expand its functions in the cultural hubs of the country so that the indigenous arts of the country may be taught to the new generation.
The Minister instructed the officers that the PFID and MoC should formulate a comprehensive marketing strategy through the commercial officers of Pakistan posted in the embassies abroad to create awareness among the buyers about unique Pakistani art.
The Institute offers bachelors, Masters and certification programmes which have great demand in the professional circles of fashion and design and this is evident from the fact the PFID boosts hundred percent employment rate of its graduates.
PFID is also in the process of making a scheme to train the youth who get loan under the PM Youth Loan Scheme so that they may start their own entrepreneurs of fashion and related arts.
The Minister directed the acting Vice Chancellor of the PFID to upgrade the regional institutes of PFID at Peshawar, Quetta, Hala, Multan, Faisalabad and Islamabad and make arrangements to create liaison with the local universities.
According to Bill O'Connor, chief operating officer at PFID
, Disclosure proposed two alternatives to Dialog-either a minimum payment guarantee for every record used or a broad guarantee of revenue based on past revenue history from the DIALOG service.