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GRAPHIC DESIGN IS A RUNAWAY bull market Bruce Mau traces to the burgeoning power of the image in our technology-driven new economy, a power facilitated, he argues, by two software innovations: The first, exemplified by Photoshop, merges inseparably the real and surreal; the second, Adobe's page description language, weds previously estranged bedfellows, type and image, into a unified graphic instrument. With more elaborate systems, you can use the electronics and Page Description Language (PDL) in your computer to transfer your publication's specifications down the hall or anywhere in the world to print out for a distant local audience. Jim Freidah, Global Graphics' chief operating officer comments, "The advantages of using one document platform are that printer manufacturers and application developers can standardize their solutions on one powerful and flexible platform for all their Page Description Language and other document format requirements. |
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