is also set to launch a true "skinnovation," The One Concealer.
I've seen a tremendous growth in anti-aging products, especially when it comes to makeup, so we're always exploring advanced new formulas," noted Perdis of Napoleon Perdis.
Later this year, Perdis is launching a "cutting-edge new foundation that boasts an amazing new technology that smoothes away fine lines and wrinkles.
Hollywood remains the glamour capital of the world - it is the ideal location for our boutique," said Napoleon Perdis.
The Napoleon Perdis Cosmetics store will be the latest in a series of specialty retail, restaurants and clubs that CIM Group has brought to this area of Hollywood Boulevard.
Boasting decadent boudoirs, a clean color palette and chic design thematic, the Napoleon Perdis Cosmetics boutique will serve as an ultimate beauty destination where women can experiment and play with best sellers such as Lip Lacquer, Long Black Mascara and Auto Pilot Pre-Foundation Skin Primer, among others.
Napoleon Perdis Cosmetics currently has 52 stand-alone concept stores and over 600 point-of-sale locations across Australia and New Zealand.
Napoleon Perdis Cosmetics provides pro-tips on all packaging of products, further driving home the brand value "The Oxford of Makeup.
Along with his makeup line, Perdis plans to open an education academy in Los Angeles that is on par with his Como Centre in Melbourne, which teaches the Napoleon Perdis brand of beauty.
Consisting of 900 products and counting, the Napoleon Perdis Cosmetics collection offers a spectrum of beauty solutions for women.
Additionally, special guests will share their area of expertise with the contestants including the current Miss America Lauren Nelson, Stacy London and Clinton Kelly from TLC's hit show "What Not to Wear," world-renowned make-up artist Napoleon Perdis
, celebrity hairstylist Kim Vo, choreographer Fred Tallaksen, and fashion expert Randolph Duke.
Tesco is the latest in a series of premier retailers that are redefining the retail landscape throughout the Hollywood district that includes two of the top international fashion retailers, Zara and H&M, along with Napoleon Perdis
Cosmetics, XXI Forever, Guess, Lucky Brand, BCBG, American Eagle Outfitters and Virgin Megastore.