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West, the firm's director of business assurance, is a member of the performance measurement task force of the AICPA assurance services committee, and he's ready to help other firms understand what these engagements are about and how to perform them. The CMO Council's Marketing Performance Measurement task force and advisory committee will also release a new MPM model that details standards and practices for benchmarking effectiveness and quantifying value in the technology industry that results from a year of primary and secondary research performed by the Council. A coauthor of Implementing Activity Based Cost Management: Moving from Analysis to Action, published by the Institute of Management Accountants, she is a member of the American Institute of CPAs management accounting executive committee and the strategic performance measurement task force. |
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