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However, in an unusual twist, he said his new company will help obtain funding for a few select projects, although he will only supply "P&A," or prints and advertising money, not bankroll the actual production of a film. Maybe it's not surprising then, that the fledgling company--launched in August and traded over the counter--has entered the business of financing prints and advertising for feature films. ``When you have a small-budget movie, it's hard to compete with (a major studio's) $30 million in prints and advertising. |
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