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Covering both qualitative and quantitative research methods, this step-by-step guide gives detailed explanations and examples for writing a master's thesis, with chapters on selecting a research topic, using the literature to research a problem, conducting ethical research, and writing the introduction, the review of the literature, and the methods, results, and discussion chapters. Classroom topics include lessons in social marketing, environmental communication and qualitative and quantitative research methods. This guide to planning research projects and dissertations is aimed at psychology students who need to familiarize themselves with qualitative and quantitative research methods. |
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