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RJRT

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AcronymDefinition
RJRTR.J. Reynolds Tobacco Company


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3 Source: RJRT Research Note: Table made from bar graph CIGARETTE SALES by retail market (% market share) RETAIL CLASS 1985 1990 1995 2000 convenience/gas stations 25% 32% 43% 59% cigarette outlets 9% 15% other (including 75% 68% 48% 24% supermarkets) Source: Information Resources, Inc.
RJRT has implemented an operating strategy in which all of its marketing support goes behind its key brands.
While RJR, RJRT, and Brown & Williamson are not defendants in the Price case, they are defendants in similar 'lights' cases in the same jurisdiction that could be impacted by the outcome of Price.
 
 
 
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