The rate of new product development was positively related to MVA and RMVA at the 0.
The measure of relative R&D intensity was significantly positively related to MVA and RMVA at the 0.
As stated earlier, the goals of this study were to introduce and justify the use of MVA and RMVA as measures of new venture performance and to test the relationship between firm-specific capabilities and wealth creation in new ventures.
However, the lack of results for RMVA appears to indicate that this factor does not improve the returns on invested capital.
Simply shifting one percentage point of spending from other expenditures to R&D spending increases the wealth created by the company by over $540,000 and RMVA by 0.