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ROPI
(redirected from Return on Promotional Investment)

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AcronymDefinition
ROPIReturn on Promotional Investment


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? References in periodicals archive
nbsp;can be used by marketing departments to directly measure the impact of promotional campaigns and hence return on promotional investment.
Source Europe to supply Prescription Data to Schering-Plough by Business Wire
nbsp;can be used by marketing departments to directly measure the impact of promotional campaigns and hence return on promotional investment.
Bristol-Myers Squibb commits to Source Europe by Business Wire
In addition, Source data is used by marketing departments to directly measure the impact of promotional campaigns and hence the return on promotional investment.
Source Informatics Inc. Announces Limited Sale of PMRX Shares to Spur ... by Business Wire
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