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has announced the general availability of Avista by MMA Decision Support Service (Avista DSS), which the company claims is the first fully integrated, enterprise-managed service that gives enables companies to significantly improve their return on marketing investment ( The key to success is in developing the right tools to track the Return on Marketing Investment ( recently announced a partnership to deliver end-to-end services and software solutions, The two companies will work together to strive to improve customers' return on marketing investment through simplified and accelerated marketing automation deployments. |
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