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eSP 1:1(TM) -- a powerful rule-based engine that allows retailers to create dynamic personalized value propositions and purchase triggers for their customers across all of Retaligent's clarience 1:1(TM) applications. Using Scrub's seasoned rule-based engine, customer names, addresses, and their relationships to accounts can be isolated and standardized which ensures a high level of data integrity to support an institution's CRM strategies. These are supported by an eSP 1:1, an intelligent rule-based engine that delivers real-time messaging. |
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