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Advertisers will have the ability to sign-up to place their ads on Open List via a self-serve account management system and will be able to target and bid for advertising placements on a: (i) run of site basis; (ii) location basis, such as New York-related pages; (iii) category basis, such as Hotel-related pages; and (iv) a hybrid basis, using location and category pages, such as New York Hotel-related pages. The certification will also benchmark the composition of those audiences against the Web-wide audience as well as run of site inventory. Marketing opportunities include keyword text links, banners, and skyscraper ads alongside search results relevant to the marketer, in addition to subject category and run of site options. |
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