At the time, SACIS was first set up to make sure that the content of the ads to be broadcast (sold by another RAI division called SIPRA) were "ethical,"--basically SACIS was a censor.
Subsequently, at the SACIS offices arrived Leon Darcyl, a cigar-smoking Argentinean who bought most of RAI's variety shows, which he successfully distributed throughout Latin America (Darcyl's company, Telefilms, is now run by his son, Tomas).
The third and fourth SACIS sales were made to Swedish and German TV networks that acquired segments of RAI's Candid Camera programs in order to compare the reaction to the pranks in Italy with those segments produced in Stockholm and Munich.
In 1969 SACIS was restructured under Ernst Braun, who returned to Rome from Mainz, where he was director of ZDF's Foreign Relations.
Nuova Eri (Publishing) Nuova Fonit Centra (Recording) San Marino TV (50%) SIPRA (Ad sales rep) Euronews Sky Data (Co-venture with Carlo de Benedetti)
Between SACIS and RAI, Sodano now administers budgets that total more than $700 million.
Sodano first restructured the SACIS organization, cutting bureaucracy and increasing efficiency by re-assigning TV sales to Giovanna Masella, film sales to Vincenzo Mosca and sports to Gianandrea Ursano.
Back at SACIS, Sodano developed a five-pronged market strategy: forming alliances in the U.
Finally, under Sodano's leadership SACIS began distributing products from competing media groups, such as Silvio Berlusconi's Fininvest's Standhal Syndrome.
tried to buy a movie theater in Manhattan, to showcase Italian movies, a plan which has not yet been abandoned.
RAI is Italy's state-owned broadcasting organization, while SACIS is RAI's independent program sales arm.
Five exposition booths have been rented by international sales companies, including SACIS and Silvio Berlusconi Comm.