The manufacturing site was first established by Fonterra and SADAFCO
in 1996, and has been managed by Fonterra since then.
The product is being distributed by Middle East dairy product giant SADAFCO through Bravo's exclusive international agent, AsheTrade which is headquartered in Miami, FL and has an office in Jeddah, Saudi Arabia.
We also intend to export Slammers to other Middle Eastern countries within the next few weeks," said SADAFCO Managing Director, Ahmed Al Marzouki.
SADAFCO also intends to introduce a Slammers(R) ice cream product over the next several months
Ashemimry concluded, "With the initial SADAFCO order made, we at AsheTrade already have expanded our efforts in other countries to assist in the development of Slammers(R) as a global brand.
Now that Fonterra is a major stakeholder in the firm, SADAFCO
should benefit in a number of ways, most prominently through greater economies of scale.
Driven by ever-increasing consumer demand for its products and continued investments in state-of-the-art manufacturing infrastructure, SADAFCO
yet again registered double-digit growth as growing consumer demand and new capabilities drive its stock to an all-time high.