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SMERF |
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As one of the first customers to utilize PegsTour and UltraDirect as a single interface, Groupology is establishing a strong position in the meetings market with special interest in the SMERF (social, military, educational, religious, fraternal) segment, estimated to be in excess of $45 billion annually. Groople estimates that unmanaged leisure groups, known as the SMERF market (Social, Military, Education, Religious, Fraternal) book $18 billion a year in travel and we are excited that Travelocity's distribution and reach is now bringing automated group bookings to the masses. com(R) is an interactive company that focuses on the corporate, government, association and SMERF meeting and incentive planners. |
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