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SMERF

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AcronymDefinition
SMERFSocial, Military, Educational, Religious, Fraternal (market segment)
SMERFSports, Military, Educational, Religious, Fraternal (market segment)
SMERFScrap Metal Recycling Facility
SMERFSocial, Military, Educational, Retiree, Fraternal (associations)
SMERFStandard Mean Equivalent Rolling Force


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SMERF is an acronym used by the hospitality industry standing for "social, military, educational, religious and fraternal," indicating market segments for banquet rooms and meeting facilities.
According to Martin Armes, director of communications and marketing for the Greater Raleigh CVB, the sales force most actively pursues the social, military, educational, religious and fraternal markets (it's such a common approach that the industry uses the acronym SMERF to describe it), as well as state associations, regional/national associations and corporate and government meetings.
Like many locales, Bloomington caters to the SMERF market, says Valerie Pena, executive director of the Bloomington Convention & Visitors Bureau.
 
 
 
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