But the commitment to open standards needs to be a top-down matter of corporate policy for all the new signatories to the new SNIF
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BOSTON -- SNIF Labs, a technology company that develops and markets the SNIF Tag, a consumer product that enhances the lives of dogs and their owners, has launched a campaign today to improve the lives of homeless dogs in Boston and New York.
The 'Commitment to Care' campaign will see a significant portion of the proceeds of sales of the SNIF tag being donated to non-profit dog welfare organizations, including rescues, shelters and homes.
The SNIF Tag allows pet owners to become more involved in their dog's well-being.
Anya Kateff, Director of Operations for SNIF Labs said, "We are all 'dog people' at SNIF, so it is very important to us that we support dog-related causes and help bridge and build dog-based communities.
Customizable, the SNIF tag is available in a range of colors and patterns.
Combining radio, software, Internet, and social networking technologies, the information recorded by the Tag is sent wirelessly to the SNIF base station and then uploaded to the SNIF website where users can securely log in.
The SNIF Tag compiles data on the dog, building a pattern that allows the owner to compare their dog's activities, health and habits with other dogs of the same breed or dogs in their neighborhood.
Prompt Communications, experts in high-tech public relations, copywriting, marketing, and social media communication announces SNIF Labs, developer and marketer of interactive technologies to improve the lives of pets and their owners, to its client roster.
Before selecting Prompt, SNIF Labs evaluated a number of PR agencies in the Boston area yet we hadn't found one that had the blend of tech, consumer and social networking experience we needed.
Marcel Botha added, "We are eager to build awareness for SNIF Labs in the media and look forward to Prompt executing this on our behalf.