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Customer profiling tools that enable bankers to build a comprehensive customer view with detailed information on preferences, share of wallet, credit history, profitability ratings, financial account portfolios, assets, and products and accounts held with competing institutions. They show that data services will gradually become a larger share of wallet for the business customer, equaling 34% in North America by 2012. As the wealth management industry is still developing, many feel the need to increase the sophistication of their service and the range of products available to clients, particularly as relatively low market penetration and share of wallet among private banks means that many private banks have a great deal to gain by offering a holistic service. |
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