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More and more clients are realizing that shopper marketing is so important it requires a collection of different agency resources working together, rather than a single agency," said Carl Hartman, a Global Client Leader of WPP.
In this new business model, the primary goal is to engage shoppers to become a valuable asset to the business.
A Web-based survey was conducted with a broadly representative sample of shoppers.
Customers can earn up to 25 Shoppers Optimum Points for every dollar they spend at Shoppers Drug Mart and Pharmaprix when using both their Shoppers Optimum MasterCard credit card and their Shoppers Optimum card.
John Schoen, general manager of the market, said shoppers get a 40 percent to 70 percent discount on everything they buy.
2 Focusing on early stages of the shopper purchase pathway can help meet shopper needs, and further leverage the strong growth potential of deli/prepared foods.
Shoppers pay 10 percent of an item's value, then have 60 days to pay it off, with no finance charge.
By talking with 60,000 shoppers across 120,000 shopping trips and 50 markets, we developed insights about how shoppers actually feel about stores in comparison to each other, helping us pinpoint some focus areas critical to creating emotional shopper loyalty," said Adam Dill, category management director, in a new white paper released by General Mills.
As a skeleton crew of managers and replacement workers - many of whom were hired on the spot - struggled to keep the doors open at Vons, Ralphs and Albertson's, striking members of the United Food and Commercial Workers Local 770 urged shoppers to honor the picket line and take their business elsewhere.