TDVCThe da Vinci Code (Brown novel)
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In this regard, TDVC epitomises today's fast-moving, hit-driven, fad-fuelled world of show-stopping, knock-em-dead, next big things, where building, sustaining and exploiting buzz are enormously important.
TDVC, with its arcane amalgam of esoteric symbology and cranky conspiracy theory, tapped into this deep-seated desire for the deliciously perplexing, as did the tie-in on-line contest to crack the codes embedded in the book's US cover, which attracted 40,000 eagle-eyed grail-hounds.
Since January 2004, the author of TDVC has resisted media interviews, eschewed public appearances and, court cases excepted, has studiously avoided the limelight.