The combination of TFSM and WPP will enhance the enlarged Group's assets and capabilities in digital marketing, delivering benefits to clients from the Group's enhanced technologies.
The TFSM businesses will continue to be run by its existing management within WPP, as part of WPP Digital, WPP's separate vertical which invests in digital marketing and media.
WPP believes that both TFSM and WPP's people will benefit from the enhanced career opportunities available within the enlarged WPP.
TFSM is a leading global digital marketing company, founded in 1995.
The offer is conditioned upon at least a majority of the outstanding TFSM shares, determined on a fully diluted basis (computed in accordance with the merger agreement), being tendered, as well as the satisfaction of regulatory and other customary conditions.