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Under terms of the agreements, TMIS will deploy the Phoenix System as its mission-critical automation for administration and issuance of TMIS retail products and programs. TM3 is a cooperative effort among four TMIS companies -- Dalcomp, Muller Data, Municipal Market Data, and Thomson Municipal Services. Using IRI Software's DataServer analysis software as its foundation, the TMIS will integrate scanner data with Gillette's shipment data and promotion history, enabling Gillette to perform efficient and profitable promotion planning. |
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