At trial, an appraiser called as a witness by the Richards testified that he reviewed the two appraisals that TPCG used when determining its initial compensation offer.
The road was still to be widened in the original manner, but TPCG had merely found a way to add parking to appease the Richards without modifying its construction plan.
These three audience groups were the specific audiences targeted in the TPCG communication plan, not ones noted by the researchers of this study.
Emergent thematic messages, identified by the researchers for each creative piece, were then compared with the intended message outlined by TPCG in its 2102 campaign plan document.
In the communications pieces targeted to the general public, 22 of the 32 analyzed promotional pieces consistently communicated the message intended by TPCG as stated in its outlined communications plan (Table 7).
In the general public analysis, 24 pieces utilized a visual message and 16 consistently communicated the message outlined by TPCG in their communications plan (Table 8).