TRBIThe Research Business International (UK)
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TRBI has also attempted to supplement 'question-and-answer' pretesting and tracking with questions which are designed to tap into the more subconscious sensory associations with brands.
Thanks also to Sarah Barton and Gabi Clark of TRBI for their help in coordinating and analysing the survey.
Laurence Curtis, Chief Executive and Joint Managing Director of TRBI commented: "We are delighted to join such a dynamic company, particularly at this exciting stage in their development.
Synovate will move quickly to integrate TRBI, whilst also ensuring that TRBI's business retains the unique strengths that have underpinned its success so far.